"That meant that everyone voting for them had to log in 'Keele' first, before they could go on to vote. "They did astonishingly well because, like Colchester and Middlesbrough, Keele was a wildcard entry which wasn't on the original 66-strong shortlist," said James Adams of Monopoly.
Keele, which drummed up support from the local university, whose 7,000 students outnumber villagers by two to one - is planning a giant party. The mayor of St Albans, Kate Morris, held radio duels with rivals including her opposite number in Cambridge, and the town will celebrate its victory today by inflating a seven-and-a-half metre-high (25ft) model of Monopoly's Scottie dog counter. "By the end we were overwhelmed by their desire to secure a place on the board." "People in the winning places became really passionate," said Helen Martin, Hasbro's global brand director for Monopoly. Monopoly has consistently been a worldwide bestseller since its launch in 1935, and the towns version will share equal billing with the standard game. Launched as a PR stunt, the competition developed earlier this year into a formidable marketing exercise for councils which suddenly realised its potential. Manchester comes even lower and Leeds and Liverpool suffer joint humiliation as the brown-coloured "slum set" of Whitechapel and Old Kent Road.īut both were relieved to be included at all in the face of feverish voting campaigns in much smaller but fiercely proud rivals. Exeter takes Park Lane, the second-ranking space, while London has to be content with replacing lowly Northumberland Avenue in the third cheapest property band. Instead of London, which would be a runaway winner on average property prices, the prime spot occupied by Mayfair on the standard board goes to St Albans. The poll, which attracted more than a million votes, excluded other big cities altogether, including Edinburgh, Glasgow and Newcastle upon Tyne.
0 kommentar(er)
